The neural basis of design ideation 2019

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In 2018 we completed the worlds first fMRI study of professional product design engineers and now we’re recruiting for our second experiment. In our last experiment we examined the brain regions involved in design ideation and mental imagery processing. Now we’re approaching ideation from a new perspective; we want to explore how different regions of the brain interact with each other during concept generation. To do this, we need your help:

  • We’re seeking product design engineers with 2 years professional experience
  • You will carry out concept generation and problem solving tasks in an MRI scanner in Edinburgh
  • We will pay you for your time and give you a copy of your brain scan that you can turn into a 3d model!

You can download a flyer with more details here

Get in touch with Chris or Gerard for more information and to arrange a time for participation.